Master Email Marketing Through Live Webinars

Real sellers sharing actual campaigns they've run. Not theory—just what worked, what bombed, and why your subject lines matter more than you think.

Why sellers actually show up to these sessions

Someone finally admitted their open rates sucked

Last month, Fiona from a kitchenware shop walked through her entire welcome sequence. Open rates were terrible. During the webinar, three other sellers spotted the same mistake they'd been making. Two weeks later, Fiona sent us her new stats—42% opens instead of 18%.

You can ask questions mid-explanation

Most webinars treat questions like an afterthought. Ours interrupt the presenter when something doesn't make sense. If you're confused about segmentation, someone else probably is too. We pause, clarify, show examples until it clicks.

Templates you can steal immediately

Every session includes swipe files. Not generic stuff—actual emails from sellers in the room. Subject lines that got clicks. Product descriptions that converted. Cart abandonment messages that brought people back. Copy what works, adjust for your voice, send it tomorrow.

The recordings stay useful for months

Can't make it live? The replay includes timestamped chapters. Jump straight to the segment about holiday campaigns or browse through the Q&A section where someone asked about your exact problem. Members still reference webinars from eight months ago.

Browse sessions by what you need right now

Pick upcoming webinars to join live, catch up on recordings, or follow an entire series

Coming Up Soon Watch Recordings Full Series

Next Wednesday 90 minutes

Fixing your post-purchase sequence before Black Friday

Most sellers send one thank-you email and call it done. Vijay walks through his five-email sequence that turns first-time buyers into repeat customers—including the timing that actually matters.

Hosted by Vijay Laghari

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Friday Afternoon 75 minutes

Subject line clinic: bring your worst performers

Open rate stuck below 15%? We're workshopping real subject lines from attendees. Submit yours when you register, and Ingrid will rewrite them live while explaining what changed and why it might work better.

Hosted by Ingrid Haavisto

Join This Session

82 minutes 143 attended

Segmentation for shops with under 2,000 subscribers

Everyone says segment your list, nobody explains how when your list is tiny. Daphne showed her entire setup—four simple segments based on purchase behavior, not complicated demographics. Works with basic email tools.

Presented by Daphne Kowalski

Watch Recording

68 minutes 97 attended

Writing product emails that don't sound like ads

The difference between announcing a product and telling a story about why it exists. Lukas shared six emails from his candle shop launch—including the one that converted at 8% and the one that got three angry unsubscribes.

Presented by Lukas Bergen

Watch Recording

4 sessions 6 hours total

Complete email marketing setup from zero subscribers

Start with nothing, end with a working system. Building your list without paid ads. Writing your first welcome sequence. Setting up basic automation. Creating promotional emails that people actually read. Each session builds on the last.

Led by Multiple Instructors

Enroll in Series

3 sessions 4.5 hours total

Seasonal campaign planning that doesn't burn you out

Holiday email campaigns break a lot of sellers. Too many emails, too much pressure, analytics you don't understand. This series covers planning timelines, batch-writing content, and knowing when to ease off instead of sending daily.

Led by Nessa Tuominen

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Access webinar resources and downloadable guides

37 Templates

52 Recordings

18 Workbooks

Everything from past webinars lives in the study materials

Every template mentioned. Every swipe file shared. Every worksheet used during live sessions. Organized by topic so you can find the cart abandonment email example from March or that product launch checklist everyone references.

New materials get added weekly as we run more sessions. Members download what they need, adapt it for their shops, and skip the part where they stare at a blank screen wondering what to write.

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